Tuesday, 29 December 2015
Monday, 28 December 2015
Friday, 25 December 2015
Branding
Logo, Branding and Book Cover
I worked on this project during my internship at the Yellow Design Studio, Mumbai. I had to design the logo, stationery and book cover for "The Seven Magic Vows". The logo had to be Indian and hence the Indian Ornaments. Book speaks of the “Holy Traditional Vows” and so I chose a classic Serif font face. The color “RED” is synonymous with Indian weddings.
Thursday, 24 December 2015
Wednesday, 23 December 2015
Tuesday, 22 December 2015
Logo Design and Branding
Branding
I worked on this project during my internship at the Yellow Design Studio, Mumbai. I had to redesign the logo for Colossus advertising agency and also rebrand the further stationery for the same. The client did not want to use the cliché cameras and video reels used by most production houses. The word Colossus also is very vague to convey through a symbol. So, I decided to play with the alphabet "C" and create a unit. Also, the fonts used are very boxy and modern.
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